SA Designer Parfums has signed a fragrance licensing agreement with Monsoon Accessorize. This latest addition to Designer Parfums’ portfolio is said to be in line with Managing Director Dilesh Mehta’s overall strategy to work with a broad mix of brands across the full spectrum of the prestige fragrance market.
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The Monsoon fragrance collection will be positioned at the entry point of the prestige fragrance arena |
“Monsoon has a range of fragrances positioned at the entry point of the prestige fragrance arena with global distribution potential,” said the company in a statement. “These fragrances reflect the spirit of this great international fashion brand and we will nurture that spirit and its strong design credentials to broaden and strengthen the fragrance offering both here in the UK and throughout our international markets.”
Designer Parfums is part of the Shaneel Enterprises Group which specialises in the creation and development of luxury fragrances. Brands currently owned by or licensed to the group include Agent Provocateur, Jean Patou, Aigner Parfums, Worth and Jean Louis Scherrer perfumes.
All enquiries to Designer Parfums’ Richard Brooks, on tel: +44 (0)1923 204415, email: richard@designerparfums.com
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