Diageo has unveiled a new limited edition pack of Johnnie Walker Black Label celebrating the determination and ambition of Dubai Duty Free. The one-litre pack was launched on 1 June and will be available at Dubai Duty Free for three months over the summer.
The pack features a black and gold globe design for a strong on-shelf presence, with the brand’s “˜Keep Walking’ slogan displayed in Chinese, Hindi, French and Russian.
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DDF Executive Vice Chairman Colm McLoughlin and Diageo Customer Director Gulf Region John Kelly at Dubai T3. |
Dubai Duty Free Executive Vice Chairman Colm McLoughlin said: “We’re delighted to welcome the limited edition Johnnie Walker Black Label pack to our stores and we believe its exclusivity to Dubai Duty Free will appeal to the millions of global passengers who pass through our doors each month.”
Diageo Customer Director Gulf Region John Kelly added: “As the duty free operator at one of the busiest international airports globally, Dubai Duty Free is at the forefront of progress and achievement in providing passengers with a fantastic retail offer. It is for this reason that we have chosen to create an association between Dubai Duty Free and the Keep Walking message through the development of our Johnnie Walker Black Label exclusive pack.”
