Diverse Flavours has teamed up with Callaway Golf Korea in a promotion at Incheon Airport’s Lotte Duty Free stores that will run until the end of May.
Consumers who buy any Ernie Els Wines from Ernie Els Signature, Proprietors Blend and Big Easy Red up to the value of US$100 will receive a sleeve of three Hex Chrome Callaway Golf balls; those who spend over US$150 will receive the sleeve of three golf balls plus a Callaway cap.
Diverse Flavours Managing Director Anthony Budd commented: “This is our first time running such a promotion and we are very excited about this opportunity. From my previous experience working with Scotch whisky brands at Incheon Airport, I know brands respond very well to added value promotions. With a high numbers of golfers going through Incheon who have great respect for Ernie Els, and who admire and use Callaway Golf products, this has got to be a win-win for everyone.
“In addition, The Ernie Els Signature 2008 was recently awarded 93 points from Wine Advocate/ Robert Parker; the Proprietors Blend 2010 also received 93 points and the Big Easy 2010 – 88 points. This type of recognition from the most respected authorities on wine will help the Asian consumer benchmark how South African wines are performing and their quality credentials.
“The promotion will help raise awareness, provide a great link to another quality brand in Callaway Golf (which is also an official sponsor of Ernie Els), and give consumers the opportunity to try Ernie Els Wines, perhaps for the first time,” Budd added.
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Diverse Flavours Managing Director Anthony Budd (left) at Lotte Duty Free in Incheon Airport, where a joint promotion between Ernie Els and Callaway is taking place until end May |
