UK. DSGi, which operates 25 Dixons Tax Free stores in airports around the UK, has announced plans to open four new stores at London Heathrow Terminal Five, which is scheduled to open next March.
In addition to three newly designed Dixons Tax Free stores at the main and satellite terminals, DSGi will open its first PC World store in an airport environment.
The first store passengers will encounter is the flagship Dixons Tax Free store in the main terminal. The retailer said it would offer customers a full range of the latest technology products and services in a spacious and fresh environment. “There will be more “˜theatre’ allowing customers to interact and engage with all the products.”
Nearby there will be a last-minute Dixons Tax Free accessories store offering passengers the chance to buy electronic essentials and accessories quickly and easily.
The PC World airport store will offer greater depth in computing and business-orientated products, said the retailer, and provide technical support to business passengers with the introduction of The TechGuys.
Finally, the Dixons Tax Free store in the satellite terminal is tailored for passengers flying to long-haul destinations who may be looking for items such as noise-cancelling headphones and games.
DSGi Airport Retail Managing Director Andrew Milliken said: “T5 will house the largest concentration of passengers in Europe – all under one roof. This provides us with a unique opportunity to make a significant step forward in our customer proposition and to segment our store offering to better serve the specific passenger needs in this single airline terminal.”
BAA Retail Product Director – Media & Telecoms Duncan Tolson added: “We are delighted that Dixons Tax Free and PC World have been signed to T5. By developing unique store concepts and creating an experiential shopping environment, all four stores will be setting an exceptional benchmark for airport retailing in the 21st century.”
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