PHILIPPINES. Duty Free Philippines Corp (DFPC) has announced plans to strengthen its airport presence as part of a wider modernisation programme, while it reassesses the future of its downtown Fiestamall location in Manila.
In a release issued to local media, the company highlighted a strategic shift towards high-traffic travel locations, citing closer alignment with global duty-free retail trends that increasingly focus on digital upgrades and updated store formats.
The transition is also prompted by the ageing layout and growing maintenance needs of the flagship Fiesta Mall.
The retailer is aligning its transition with the redevelopment of Manila’s Ninoy Aquino International Airport, renovating stores and enhancing services to advance its world-class ambitions and boost the country’s travel retail landscape.
The retailer is upgrading its Terminal 1 store and expanding its T3 location to 6,000sq m, establishing the largest duty-free space in Philippine airport retail.
As a key element of its retail transformation, the company is reinforcing its offerings and collaborating with concessionaires and brand partners to present a broader, more dynamic product assortment, DFPC noted. ✈
