UK/INTERNATIONAL. London-based start-up Echolution has unveiled a geolocation coupon campaign solution which aims to drive footfall and conversion for travel retail brands and retailers.
The digital shopper marketing start-up’s proprietary data-stack technology offers a suite of programmatic advertising tools that allow brand campaigns to be built with target customers in mind.
The interactive coupon solution draws on Echolution’s data sources – which include brands’ own web and CRM data, KLM, Emirates, Tencent, Experian and the 13 million-plus customers of the tax-free shopping specialist Global Blue – to offer programmatic targeting, designed for a greater level of engagement and clickthrough.
“As consumer optimism around forward travel bookings begins to rise on the back of the latest positive COVID-19 vaccine news, the ability to target global passengers by origin market and by destination location will be key” – Echolution Founder and Partner Eamonn Leacy
Echolution is already working with luxury brands – including Elizabeth Arden, Tiffany & Co and Giorgio Armani – and domestic retailers and media agencies to provide targeted, demographic analytics.
The company said the introduction of the dynamic digital coupon promotion system allows Echolution to provide greater levels of customer engagement and a call-to-action that delivers a “more frictionless airport retail experience”.
From bespoke promotions and loyalty programmes to automated digital customer care, Echolution said the mobile coupon solution enables retailers to distribute their message through their owned or preferred channels and provides accurate and real-time campaign statistics.
Echolution Founder and Partner Eamonn Leacy – who previously spent eight years as Head of Digital at Global Blue – said: “As consumer optimism around forward travel bookings begins to rise on the back of the latest positive COVID-19 vaccine news, the ability to target global passengers by origin market and by destination location will be key.
“With creditable data providers and globally known media partners we are confident we can deliver the right solution for clients to build data-rich, transparent and streamlined digital marketing strategy. We are able to improve clients’ advertising performance and ROI in today’s competitive retail marketing landscape.”
He added: “Data analytics are at the heart of what we do at Echolution. We aim to provide disruptive targeting campaign ideas to brands and this latest digital coupon solution offers a direct line to increased customer engagement.”
