Concept store, pop-up and POS production and development specialist ELBA Group has appointed Mathieu Vazart as Global Travel Retail Director.
Vazart joins the company from Laboratoire Puressentiel where he was Global Travel Retail Manager. His experience in the channel also includes positions with Concourse and LVMH.
ELBA group President and CEO Thibaut de Malezieux said: “I am delighted that Mathieu will join ELBA Group with this new position, that he will surely undertake with great success. I am convinced that he will be essential to the development of our travel retail department abroad.”
ELBA Group General Manager Kim Turkieh, who has been driving an international development strategy since joining the company four years ago, commented: “I strongly believe that Mathieu will be a perfect match and the next logical step to our international expansion strategy, specifically in the travel retail industry in which he has in-depth expertise.”
Vazart added: “I am deeply honoured and proud to take on the role as Global Travel Retail Director for ELBA Group, as I am certain that it has great potential to extend internationally. I look forward to supporting our existing and future partners in their global travel retail strategies implementation.”
ELBA’s mission is to create luxurious experiences for brands in travel retail, with a focus on creative concept, digital asset management, virtual reality, and production. Partners within the channel include L’Oréal, Moët Hennessy and Lagardère Travel Retail. 
