“This land is your land, this land is my land
From California to the New York Island
From the Redwood forest to the Gulf Stream waters
This land was made for you and me” – Woody Guthrie.
Miami-based fragrance and cosmetics distributor Essence Corp has added its support to the Surfrider Foundation, a movement dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful activist network.
Earlier this month, Essence Corp management and staff spent a morning on Miami Beach in a hands-on effort to eradicate invasive plants from a section of sand dunes.
Essence Corp Vice President Patricia Bona said the company is a long-term supporter of Surfrider Foundation. She said her family and the company are assisting the foundation’s efforts to restore a fragile habitat in South Florida where costal dunes have been altered by non-native plants or decimated by hurricanes and beach erosion.
Essence Corp Travel Retail Executive Director Antoine Bona is an active member of Surfrider and a frequent participant in local actions.
Since the mid 1980s, the Surfrider Foundation has worked to “protect what you love today, tomorrow and for generations to come”. It is one of the USA’s largest non-profit grassroots organisations, with an extensive volunteer-activist network.
“The future of our great land is directly tied to the future of our great oceans,” the foundation stated. “We urge the American people to start a new fight; the fight to free our oceans and coasts.”
Surfrider is spearheading more than 132 campaigns across the USA, fighting for beach access, coastal preservation, clean water, ocean protection and against plastic pollution.
Its ambassadors include American surfer Greg Long, professional basketball star James Michael McAdoo and photographer and environmentalist Meg Haywood Sullivan.
Essence Corp has a tradition of giving back and supporting local foundations and charities. Click here to read The Moodie Davitt Report’s Ten Easy Pieces column featuring Patricia Bona.
