Miami-based Essence Corp has been named global travel retail distributor for the Bath & Body Works brand. The family-owned master distributor of fragrances & cosmetics has been distributor for L Brands in the Americas since 2014, covering Victoria’s Secret and Bath & Body Works. This new agreement extends the Bath & Body Works partnership worldwide.
Essence Corp said it “will maintain the same qualitative standards of distribution outside of the Americas”.
Click here for a recent interview with Essence Corp Vice President Sales Antoine Bona on the company’s recovery strategy in the Americas.