SINGAPORE. The Estée Lauder Companies recently marked its partnership with designer/philanthropist and author Diane von Furstenberg through a series of high-profile events in Singapore including a dedicated airport outpost at Changi Airport Terminal 1.
The partnership forms part of Diane von Furstenberg’s wider InCharge movement, which encourages women to embrace their confidence and individuality.
As reported, the limited-edition Estée Lauder x Diane Von Furstenberg InCharge Collection was showcased via a striking pop-up at Singapore Changi Airport Terminal 1.
‘The InCharge: Own Your Journey’ activation ran in partnership with Changi Airport Group and The Shilla Duty Free. It concluded on 9 April.
The space integrated water and mirror elements, a fabric canopy sky projector and scent diffusers to highlight the new water-based InCharge Essence d’Eau fragrance.
Highlights included a ‘Radiance Reset’ service offering a quick three- to five-minute skin refresh, AI-generated ‘InCharge’ portraits and gift-with-purchase incentives including customisable ‘Own Your Journey’ phone straps.
In the lead-up to the outpost, Estée Lauder hosted an intimate lunch where Diane von Furstenberg was joined by a group of prominent Singaporean women spanning the arts, entrepreneurship, technology and design sectors.
She was joined by Singaporean actresses Janice Koh and Tan Kheng Hua; entrepreneur and tech investor Leanne Robers; Head of Gusto Collective SEA Tjin Lee and Bynd Artisan CEO Winnie Chan.
The programme continued with a live discussion event, CLOSER x Diane von Furstenberg. Hosted by RachReflects Founder and Co-Founder of Love, Bonito Rachel Lim, the session reinforced the campaign’s messaging in an intimate dialogue with a live audience. It explored themes of identity, confidence, vulnerability, and what it truly means to be ‘InCharge’ in today’s world.
The campaign culminated with a high-profile appearance by Diane von Furstenberg at the ‘InCharge: Own Your Journey’ outpost at Singapore Changi Airport.
Senior representatives from Estée Lauder Travel Retail, Changi Airport Group and The Shilla Duty Free Singapore attended the activation alongside local media.
Von Furstenberg’s presence underscored the campaign’s central message: “Being InCharge means owning one’s journey with confidence, individuality, and purpose.”
The Estée Lauder Companies Senior Vice President of Travel Retail Asia-Pacific Lina Ly commented: “Travel is often a moment of transition and self-reflection, which makes it a powerful setting to celebrate the InCharge message.
“This collaboration with Diane von Furstenberg brings empowerment, innovation and elegance together, and we are proud to debut it through a Changi 1st experience for our travellers.”
Estée Lauder x Diane von Furstenberg InCharge
The limited-edition collection comprises the InCharge Essence d’Eau a trio of Glossy Lip Oil and a Multi-Use Blush Stick.
InCharge Essence d’Eau is Estée Lauder’s first water-based fragrance and is free from drying alcohols. The amber floral fragrance feature saffron oil, mimosa absolute and honeysuckle top notes, layered with rose oil, violet accord and incense heart notes, anchored by benzoin resin, musk and kyphi accord base notes.
The lip oils are formulated with a blend of nourishing oils, including Jojoba, Sunflower and Apricot Seed Oils. They are available in three flattering shades: Dusk Pink, Crustal and Salt Pink.
The Multi-Use blush stick is available in Pink Me; a universally flattering pink shade with a peach undertone. It is dermatologist-tested and suitable for all skin types.
The campaign visuals draw from Diane von Furstenberg’s fascination with light, reflection and transformation, with packaging designed to reinforce the concept of fluid, evolving beauty.
They feature Diane von Furstenberg reconnecting with her own reflection as she reminds herself that she is ‘InCharge’. The campaign mirrors the broader narrative of empowerment that underpins both the collaboration and the wider InCharge platform.
The Estée Lauder x Diane von Furstenberg InCharge Limited-Edition Collection is available for a limited time exclusively at The Shilla Duty Free Singapore at Changi Airport. ✈
