SINGAPORE. Estée Lauder Travel Retail has teamed up with The Shilla Duty Free Singapore to launch the ‘InCharge: Own Your Journey’ pop-up at Singapore Changi Airport, showcasing the limited-edition Estée Lauder x Diane von Furstenberg InCharge Collection.
The multi-sensory activation is running until 9 April in Terminal 1 Departures. The space integrates water and mirror elements, a fabric canopy sky projector and scent diffusers to highlight the new water-based InCharge Essence d’Eau fragrance. The range also features the Multi-Use Sculpting Blush Stick and Glossy Lip Oils.
The outpost offers travellers a Radiance Reset Service: a three- to five-minute facial or touch-up designed to refresh the skin. Visitors can also capture personalised AI-generated ‘InCharge’ portraits, while exclusive gift-with-purchase offerings include customisable ‘Own Your Journey’ phone straps.
The Estée Lauder Companies Senior Vice President of Travel Retail Asia-Pacific Lina Ly said, “The InCharge Collection represents an esteemed collaboration between two global icons: Estée Lauder and Diane von Furstenberg, united by a shared commitment to inspiring and empowering women.
“Bringing this partnership to life at Changi Airport through our very first Changi 1st activation underscores our commitment to creating meaningful and inspiring consumer experiences in travel retail.”
The Shilla Duty Free Singapore Managing Director Charles Lee remarked, “At The Shilla Duty Free Singapore, we are committed to working closely with leading brands to include Changi 1st exclusives that offer travellers something truly special.
“This outpost exemplifies how we collaborate with our brand partners to bring immersive, story-led experiences into the travel retail space, transforming shopping moments into engaging and memorable encounters for travellers.”
Changi Airport Group Managing Director, Airside Concessions Hung Jean added, “We are pleased to partner with The Estée Lauder Companies and The Shila Duty Free Singapore to launch the Estée Lauder x Diane von Furstenberg InCharge Collection exclusively at Changi Airport, marking its global debut.
“This pop-up captures how travel retail is evolving: blending innovation, personalisation and beauty into an immersive experience that energises travellers and transforms the airport journey into something truly memorable.
“This Changi 1st launch reaffirms our position as a strategic nexus for brands engaging a global audience and our strong partnership with the brand.” ✈
