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Estée Lauder eyes a new repair opportunity |
Estée Lauder has added an Eye Serum Infusion to its flagship Advanced Night Repair franchise. It is being rolled out this month into travel retail worldwide.
Boasting over 20 patents worldwide, the product is described as a super-potent, fast-penetrating serum with all the anti-ageing benefits of the original Advanced Night Repair formula, within a lightweight, refreshing texture that is ideal for the delicate eye area.
The serum helps combat the effect of environmental damage, resulting in a significant reduction in the appearance of every key visible sign of ageing, according to the brand. This includes fine lines, wrinkles, puffiness, dark circles, dryness and uneven skin tone.
In other skin care news, Lauder has created three new travel retail exclusive sets. Rolling out this month in the Europe-Middle East-Africa region is the Anti-Wrinkle Solutions Set. This contains a Perfectionist [CP+R] Wrinkle Lifting/Firming Serum, and an Advanced Time Zone Age Reversing Line/Wrinkle Creme.
The Multi-Action Hydration Solutions set comprises an Idealist Pore Minimizing Skin Refinisher and a Hydrationist Maximum Moisture Creme. It began rolling out in travel retail doors in Europe, the Middle East, Africa and the Americas in November.
Lastly, the Advanced Time Zone 3-To-Travel Set features an Advanced Time Zone Age Reversing Line/Wrinkle Creme SPF 15, an Advanced Time Zone Night Age Reversing Line/Wrinkle Creme and an Advanced Time Zone Reversing Line/Wrinkle Eye Creme. It is now available in travel retail worldwide.
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