UK. Estée Lauder is poised to unveil its third travel retail exclusive fragrance, called Bali Dream. It will begin rolling out worldwide in the channel from March. Its exclusive predecessors were Pleasures Exotic (2004) and Emerald Dream (2007).
As the fragrance name suggests, this latest exclusive concept was inspired by the island of Bali. The scent is designed to evoke a flower-filled world full of tropical breezes.
 |  | |
| Estée Lauder’s exclusive Bali Dream collection | ||
The top notes feature a profusion of Bali’s most prized flowers, according to Lauder, notably moon orchids, magnolia and ginger. These lead to a heart of Chinese cassia, Indonesian jasmine, pepper, ylang ylang, gardenia, muguet and apple, on a base of woods and vanilla.
Bali Dream will be available as a 50ml edp spray, and a 2 x 50ml duo set. The fragrances in the duo are individually packaged, making them ideal for gift-giving.
Lauder has also created a Dream Destinations coffret. This features four miniature (4 x 4ml) edp sprays: two of Emerald Dream and two of Bali Dream. They are packaged in a transparent presentation box that features the two fragrance advertising campaign visuals.
Lastly, completing the launch activity is the exclusive Bali Dream Lip and Eye Color Palette. Said to contain all the right shades to create the perfect get-away look, it comprises four Pure Color Eyeshadows, two Pure Color Long Lasting Lipsticks, four Pure Color Crystal Lipsticks and a two double-ended lip/eye applicators.
[comments]
Your post will appear – once approved – in The Moodie Forum on our home page
MORE STORIES ON ESTEE LAUDER
Jennifer Tuchman joins the Estée Lauder Companies in key travel retail role – 13/02/08
Estée Lauder offers artistic Pleasures – 06/02/08
Estée Lauder delivers strong second quarter results – 04/02/08
