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Estée Lauder has unveiled a new Shine version of its flagship Pure Color Envy Sculpting Lipstick, which was previewed to selected journalists last November.
At the launch event in London, the brand confirmed that a different formulation had been created for Asian consumers. Pure Color Envy Shine Sculpting Lipstick will be available in Asia Pacific travel retail locations from April.
In addition, a limited-edition collection of Pure Color Envy Shine Nail Lacquers, available in five bright hues that complement the lipstick line, are being introduced in the region this month.
Pure Color Envy Shine Sculpting Lipstick is said to deliver colour, moisture and shine, while adding dimension for a fuller, more sculpted pout. The long-lasting formula is said to glide on effortlessly and last for hours. Its Time Release Encapsulated Moisture Complex helps boost lips’ ability to attract, capture and seal in continuous hydration, according to the brand, so that lips feel softer, smoother and more supple.
The new lipstick is presented in sleek new packaging, inspired by modern architecture. The colour scheme echoes the brand’s signature navy and gold livery. The packaging features a practical magnetic closure.
Pure Color Envy Shine Sculpting Lipstick will be available in 16 shades, featuring four colour families: Nudes to Browns, Pinks to Berries, Corals to Reds and Mauves to Plums.
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