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Taking luxury to another level: the new Re-Nutriv Re-Creation anti-ageing treatment system |
UK. Estée Lauder has updated its luxury Re-Nutriv franchise – created in 1958 – with two new products: Re-Nutriv Re-Creation Day Crème SPF15 and Re-Creation Night Crème. Both are rolling out internationally in selected travel retail markets.
The items are designed to work together as a 24-hour anti-ageing treatment system, which utilises unique technology and exclusive ingredients, according to the company. The result, claims Lauder, is younger, firmer, more luminous looking skin.
“One of the big stories in skincare treatment today is the importance of calcium to the skin – recent research has categorically proved that calcium is essential to the skin’s health and to help prevent the visible effects of skin ageing,” explained Estée Lauder Global Vice President Research and Development Dr Daniel Maes.
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The revamped Pure Color Eyeshadow collection |
“We have developed a product that ensures skin is able to utilise calcium in such a way that skin stays in better condition for longer.”
Oceanic ingredients also play a key role. In addition to encouraging calcium activity, these ocean-sourced minerals provide a significant boost to the skin’s strength and hydration, prompting a younger, more radiant appearance.
Both the day and night crème are dermatologist and ophthalmologist tested, and are non-acnegenic.
The 50ml products are presented in luxury, pewter and gold-coloured packaging. Domestically, the Re-Nutriv Re-Creation Duo set retails at around £550.00.
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An exclusive addition: the new Inflight Essentials Kit |
Meanwhile, within colour Estée Lauder has introduced a new Pure Color Eyeshadow and a new foundation: Double Wear Stay-in-Place Powder Makeup.
The shadow features an improved formula and delivers long-wearing, intense, easily blendable colour. There are 10 new shades, taking the total to 30, divided into easily identifiable colour families.
The eye shadows are presented in new packaging, complete with clear casing, an integral mirror and an applicator.
The new foundation is said to provide lightweight, oil-free, natural-looking coverage that doesn’t slip, slide or melt away, in a powder formulation. It also offers an SPF10 for added protection.
It is presented in a round, mirrored compact, complete with sponge applicator.
In addition, Estée Lauder has extended its travel retail portfolio with several new offerings: the Holiday Color Make-up Palette; the Inflight Essentials Kit; the Comforting Travel Essentials Set; and, within fragrance, a miniature Purse Spray Collection.
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Pleasures turns pink, with the Gwyneth Paltrow Limited Edition |
The Holiday Color Make-up Palette is a limited-edition created specially for the Christmas 2006 season. It features a selection of shimmering colours with red and pink tones.
The palette contains two Pure Color eye shadows, four Pure Color Long Lasting Lipsticks, one Pure Color Crystal Lipstick, one Pure Color Crystal Gloss and two double-ended applicators.
The items are presented in a gold-coloured, mirrored compact.
The Inflight Essentials Set is said to contain everything needed to address jet-lagged skin. It contains a 50ml Hydra Complete Multi-Level Moisture Crème, a 30ml Perfectionist [CP+] Correcting Serum for Lines/Wrinkles/Age Sports, a pair of Perfectionist Power Correcting Patches for Deeper Eye Lines/Wrinkles, and a Comforting Eye Mask.
The latter two are gift items.
The Comforting Travel Essentials Set has been designed to appeal to consumers travelling to cold climates. It therefore features a selection of products to nourish skin in wintry weather conditions.
The contents are a 50ml Advanced Night Repair Protective Recovery Complex, a 50ml DayWear Plus Multi Protection Anti-Oxidant Crème SPF15, a Lip Conditioner SPF15 and a Satin Eye Mask. Again, the latter two are gift items.
Both skincare sets are limited editions.
The Purse Spray Collection is a new miniature set that features some of the latest Lauder scent introductions. It contains five items: a 5.3ml Pure White Linen edp, a 4ml Pleasures edp, a 4ml Pleasures Exotic edp, a 4ml Beautiful edp, and a 4ml Beyond Paradise edp.
These are presented in a white satin travel case.
Lastly, Estée Lauder has introduced a new version of Pleasures. The Gwyneth Paltrow Limited Edition is a 75ml edp spray, presented in a frosted, ballerina-pink flacon with gold accents. The outer packaging is also pink and gold.
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