ASIA PACIFIC. Aviation and travel retail specialist consultancy Ethos Farm and Alive Brand Experience have teamed up to offer marketing solutions to airports, brands, and retailers in the Asia Pacific region. They will commence trading operations in August from Alive Brand Experience’s shared headquarters in Singapore.
The new joint venture will operate under the name ‘Ethos Farm Asia Pacific’. It will offer experience-led solutions to travel retail stakeholders in the channel’s most dynamic region.
Ethos Farm Founder Sally Alington commented: “This is a momentous day as we forge a new collaboration with the incredible team at Alive Brand Experience across APAC. You only need to look at the ground-breaking development of airports in the region, such as Jewel Changi Airport, to know that Asia Pacific continues to lead the way in terms of airport consumer experiences.”
She added: “We will be offering solutions including consultancy, learning and development, employee technologies and staffing. I can’t think of anyone better to team up with than a company that shares our ‘ethos’ and has an exceptional track record in connecting brands and people through authentic and relevant brand experiences.”
The sentiment was echoed by Alive Managing Director Charlotte Birley who said: “We are delighted to be working with Ethos Farm to launch the Asia Pacific branch and to be the team on the ground in the region.” She added: “Since we launched Alive in 2015, our strategic and experiential marketing portfolio has gone from strength to strength to include clients such as Changi Airport Group, LVMH, LEGO, Disney and Under Armour. We know that Ethos Farm APAC will offer the aviation and travel retail sector unique solutions by leveraging our combined expertise.”
