Italian fragrance house Euroitalia has revealed four new Michael Kors fragrances, expanding the fashion brand’s portfolio with two feminine and masculine scents. The quartet is available in global travel retail.
The collection is built around the theme of escapism, drawing on Michael Kors’ core philosophy of ‘travel and freedom’.
Each fragrance features a distinct colour identity to portray a different destination, mood and olfactory profile.
The collection comprises Michael Kors Pour Femme Violet Sunset and Pink Horizon, alongside Michael Kors Pour Homme Green Infinity and Blue Dusk.
Michael Kors Pour Femme Violet Sunset is a floral fruity musk created by Perfumer Guillaume Flavigny.
The fragrance opens with raspberry leaves before developing into a blueberry muffin accord. Cedarwood anchors the composition, complemented by Ambrofix, Sylkolide and vanilla for a warm finish.
The purple-hued fragrance takes inspiration from the colours of a golden-hour sky, with the brand describing its olfactory character as sophisticated, airy and modern gourmand.
Michael Kors Pour Femme Pink Horizon, created by Perfumer Pierre Guéros, belongs to the floral amber vanilla family.
Mandarin and pomelo oils form the top notes, followed by a floral heart of jasmine and magnolia. Vanilla, Ambronova and musk make up the base.
The fragrance was inspired by daybreak and is described as a “luminous feel-good signature”.
Michael Kors Pour Homme Green Infinity is a fougère woody citrus fragrance created by Perfumer Sophie Labbé.
Inspired by Mediterranean perfumery, Green Inifnity opens with lime and green melon top notes before moving into cardamom and geranium heart notes. Oakmoss and vetiver provide the woody base.
Michael Kors Pour Homme Blue Dusk completes the quartet. It is an amber woody spicy fragrance created by Perfumer Ilias Ermenidis.
The scent takes inspiration from a city sunset. It opens with sweet plum notes, followed by cinnamon and cypriol heart notes, before drying down to a tonka bean base.
Presented in a deep blue bottle, Blue Dusk is positioned as the most sensual of the four creations, with an olfactory profile centred on warm, woody and spicy notes.
Each scent is presented in a sculptural glass bottle featuring Michael Kors’ signature interlocking chain motif. The flaçons feature vivid purple, pink, green and blue colourways, reinforcing the individual identity of each creation.
The launch is supported by a striking visual campaign that brings the collection’s escapism theme to life through four distinct colour-coded worlds.
The campaign’s visual storytelling brings the inspiration for each scent to life: from golden-hour skies and daybreak to Mediterranean landscapes and the energy of a city after sunset. ✈
