UAE. Dubai-based distributor Euroluxe says its revenue from products placed with airlines has gone up +106% and duty free business “on the ground” has increased +67% in the past six months, despite fewer travellers, due to the Iraq conflict and SARS.
“It is all due to the professionalism of the airlines operating in this region plus the tremendous service offered by the respective Gulf duty free operators and outlets,” said Euroluxe managing director Xavier Bouin, in an interview for Asia Travel Tips.
“We have done extremely well in the first half of the year and we’re obviously very upbeat about the rest of 2003 as well. We will be stepping up activities in a variety of ways to maintain the momentum,” said Bouin.
Part of Euroluxe’s strategy is to sign up for the Middle East Exclusive show, to be held in Dubai in December.
Apart from its market research and other activities, the travel retail sector represents 30% of Euroluxe’s annual turnover of which 60% is generated through airlines and 30% from ground duty free.
Founded in 1997, Euroluxe has become a leader in marketing luxury niche brands throughout the Middle East region. The company provides a full panel of services such as brand introduction, brand management, brand launch, advertising management, merchandising and sales staff training.
Euroluxe manages more than ten brands in three departments; watches/accessories,fragrances and luggage. Its marketplace consists of the entire Middle East region: UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Lebanon, Jordan, Egypt, Palestine, Iran and Syria. It currently represents names such as Caran d’Ache, Wenger and Storm watches, Zero luggage, Mandarina Duck, Lamarthe leathergoods, Caron fragrances and Poiray fine jewellery.
