SINGAPORE. Leading Out-of-Home media company EYE has appointed Junice Liew as Head of Marketing – Singapore, effective 14 June.
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Junice Liew is named Head of Marketing – Singapore |
Liew comes to EYE Singapore from her previous senior marketing role at EYE’s headquarters based in Australia, where she held the position of Marketing Director – EYE Products focusing on the airport (Fly) and shopping malls (Shop) portfolio.
Liew was responsible for growing the EYE brand globally through marketing communication programmes. Her experience spans over a decade in international advertising and Out-of-Home marketing across Asia and Australia.
EYE Singapore General Manager Raju Bhakta commented: “We are very excited and pleased to have Junice on board. Junice has been with the company for almost six years and I am confident that the passion, experience and commitment that she brings to the team will greatly benefit the Singapore EYE business.
“Junice’s promotion marks a significant new chapter in EYE Singapore. Her charter is to enhance the EYE brand and airport media to new levels by engaging our clients, business and media partners through tailored marketing strategies.
“I believe Junice’s experience will add value to our sales team and will greatly boost the Singapore team’s ability to showcase the merits of airport advertising,” Bhakta added.
Liew said: “I am looking forward to working with the Singapore team. My appointment presents a significant opportunity for me to bring my global experience and marketing calibre to elevate our business in the Singapore region.
“I believe Singapore is a brilliant platform to showcase what EYE has to offer both in terms of airport advertising and leading the Out-of-Home experience.”
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