USA. Avolta-owned travel retailer Hudson has partnered with The Coca-Cola Company to roll out a FIFA World Cup 2026-themed promotional campaign across more than 200 stores in US host-city airports.
The programme spans airports serving Atlanta, Miami, Houston, Boston, New York-New Jersey, Los Angeles, Seattle, Dallas and the San Francisco Bay Area, with 13 Hudson locations featuring dedicated tournament activations.
The campaign includes interactive games, photo opportunities and branded merchandise designed to engage travelling football fans during the tournament.
Consumers who purchase three qualifying Coca-Cola products will receive a complimentary mini football, while stocks last.
The activation follows a FIFA World Cup 2026 sweepstakes campaign launched earlier this year by Coca-Cola across Hudson’s airport convenience store network in North America.
The promotion awarded one winner a trip for four to attend FIFA World Cup matches across the tournament’s three host countries, alongside VIP experiences.
Avolta Chief Operating Officer North America Jordi Martin-Consuegra said: “Airports play a vital role in welcoming the world for FIFA World Cup 2026, and we’re proud to partner with Coca-Cola to help set the tone.
“This partnership brings fans into the excitement in a way that feels authentic, accessible and celebratory, and underscores our shared commitment to creating lasting memories that live long after the journey ends.”
The Coca-Cola Company North America Chief Customer Officer, Retail Pamela Stewart added: “FIFA World Cup 26 is about bringing the world together through the joy of the game, and there is no better place to start that celebration than at the airport.
“Together with Hudson, we are excited to create vibrant, fan-first moments that surprise and delight travellers, turning everyday journeys into memorable experiences from the very first step of their trip.” ✈
