ITALY. Ferrari announced today that it has set up a Global Brand Department, a new business unit to manage and develop the Ferrari brand on a worldwide scale.
It will operate alongside the existing business divisions Gestione Industriale and Gestione Sportiva in the company structure.
Heading up the department is Dany Bahar, who reports to the Managing Director, Jean Todt.
Ferrari already operates 15 stand-alone stores worldwide. In September last year, the brand’s ninth official outlet in Italy began trading in Venice.
Exclusive Ferrari Stores have opened in Maranello (the car company’s Italian headquarters – two stores), Rome, Milan, Venice, Shanghai, Hangzhou, Beijing, Los Angeles and Las Vegas. In travel retail, there are Ferrari Stores at Bologna, Milan Malpensa (two outlets) and Rome Fiumicino airports (two shops).
At the time of the Venice store opening, Ferrari had an ambitious development plan to set up more than 40 stores across Europe, America and Asia over the next five years.
The 170sq m Venice store offers a wide range of Ferrari products, most of which are exclusive to Ferrari Stores.
Its five main categories – Fans, Luxury, Vintage, Children’s and Publishing – are home to over 1,500 products, ranging from men’s, women’s and children’s clothing to leathergoods, memorabilia, publications, toys and gadgets.
MORE STORIES ON FERRARI
Twelfth Ferrari store speeds into Venice – 18/09/06
Martini turns up the brand volume with Ferrari; goes global and glamorous – 13/09/06
