Ferrero Travel Market is expanding the Royal Dansk brand in Asia Pacific travel retail, reinforcing its presence in the growing biscuit category.
The expansion follows a successful roll-out and strong performance for Royal Dansk across Europe. It reflects Ferrero’s strategy to capitalise on rising demand for heritage-led brands with strong gifting appeal in the region, the company said.
Ferrero Travel Market will be showcasing Royal Dansk alongside new innovations from its core portfolio at the TFWA Asia Pacific Exhibition & Conference in Singapore (Stand Q21 2 B2).
Founded in Denmark in 1966, Royal Dansk is recognised for its traditional butter cookies presented in the brand’s signature blue tin.
At the Singapore show, Ferrero will showcase two of the brand’s best-selling SKUs, including a 340g format featuring a travel retail-exclusive design.
The Royal Dansk expansion sits within a broader push by Ferrero to accelerate growth in biscuits within travel retail. In Singapore, the company will also introduce Kinder Crunchy Cookies to the Asian market ahead of a planned global roll-out in September.
The innovation combines Kinder’s signature milk and white chocolate flavours with a biscuit crunch, targeting families and younger consumers. It will be available in a 136g format with packaging designed exclusively for travel retail.
Beyond biscuits, Ferrero will highlight new innovations across its wider confectionery portfolio including the Ferrero Rocher 70% dark chocolate tablet, introducted at the TFWA World Exhibition in Cannes last year. The expression features refreshed packaging with clearer travel retail branding and is made with fully recyclable materials.
Other highlights include shareable Kinder variety packs and Kinder Crispy, which will launch from September. Kinder Crispy is a multi-textured bar combining creamy milk filling, cocoa and hazelnut layers with crispy wafer and biscuit crumbs.
In addition, Ferrero will unveil updates for the Nutella Next Destination series, which pairs destination-themed packaging with interactive digital elements aimed at strengthening shopper engagement.
Ferrero Travel Market General Manager Sergio Salvagno commented: “TFWA Asia Pacific offers a valuable opportunity to connect with our partners across the region, which remains a dynamic and fast-growing market for travel retail. We are especially excited to introduce Royal Dansk more prominently to Asian travellers as we expand our biscuit portfolio.
“By combining trusted heritage brands with innovative formats and dedicated travel retail designs, we aim to deliver products that resonate with travellers, while supporting our retail partners in driving growth and differentiation in-store.” ✈
Coming soon: The TREX Factor The Moodie Davitt Report has launched a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products. Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
