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Flor de Caña Centenario 25 |
Flor de Caña, the Slow-Aged rum of Nicaragua, has launched Centenario 25, an ultra-premium rum that will be available exclusively in duty free stores.
The ultra-premium rum, which will retail for US$140, features the new package design that Flor de Caña is introducing across its brand portfolio in response to the growing worldwide popularity of Flor de Caña.
The company’s rums have been distilled and traditionally crafted from estate-grown sugar cane by the same family in Nicaragua since 1890. Long said to be the most popular rum in Central America, Flor de Caña has seen a double-digit growth per year over the past decade and is now available in 40 countries. The brand is on track to sell more than one million cases in 2013.
“Flor de Caña’s new Centenario 25 rum is our crown jewel,” said Flor de Caña Managing Director Robert Collins. “It showcases Flor de Caña as unique, modern and ultra-premium – exactly what we need to appeal to our growing fan base around the world.”
Flor de Caña’s new Centenario 25 ultra-premium rum, which adds to the brand’s Centenario Collection, has a black-and-gold label featuring an abstraction of the Nicaraguan volcano, while the rum itself seems to “float” in the bottle that sports sharp, bevelled edges and a heavy solid-glass base. The premium cork closure is topped with an embossed “˜Flor de Caña’ gold medal coin.
The Flor de Caña Centenario 25 has a deep amber hue. Its aroma integrates hints of vanilla, wood and dark cocoa, while its taste offers further notes of fruit, almond and caramel and a touch of sweetness “that lingers in the long, buttery finish”. The new Centenario 25 ultra-premium rum will be entered in international spirits competitions, but it will be sold exclusively in duty free markets until late 2014.
“The launch of our ultra-premium Centenario 25 was designed to elevate the value of the brand and attract a wider audience in the global marketplace,” said Collins. “Once consumers taste it, they will appreciate what Flor de Caña fans have known for more than a century: that thanks to its handcrafted, Slow-Aged process, this family-owned Nicaraguan rum is among the finest rums in the world.”
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