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Herbal jet lag remedy FlyRight Jet Lag Formula is now available in a new liquid-filled capsule form, from March 2009 | |
US. FlyRight Jet Lag Formula, the herbal jet lag remedy, has been launched in a new capsule form, due for release this month.
The product follows the international launch in 2007 of the original liquid version of FlyRight Jet Lag Formula, available in a 2oz bottle.
Developed by California-based licensed herbalist Ted Ray, FlyRight Jet Lag Formula is already widely available
throughout the US and has been on trial for over seven years through Ray’s private practice in Mountain View, California.
“FlyRight has become a travel necessity for many people who suffer from jet lag and are concerned about getting sick while flying,” said Ray. “FlyRight’s herbs offer the highest levels of potency available on the market today to combat jet lag and reduce the chances of getting sick during travel.”
He continued: “The formula in liquid variety has been very popular but, to be honest, not everyone was a fan of the taste. We knew we’d have an unbeatable product if we could get it into capsule form, so we spent the last 14 months in R&D to create new liquid-filled capsules.
“Now travellers can have all the same benefits of our liquid formula in an easy-to-swallow capsule. Plus, taking capsules onboard is much easier than carrying liquid in bottles, and the new box is so small that it fits right into your pocket,” Ray added.
Made from the highest quality organic herbs available – the same as the original formula – the new capsules are said to offer a solution for jet lag sufferers who prefer the convenience of a remedy in pill form. Each package contains 16 super-concentrated liquid-filled capsules, a dosage sufficient for a one-way international flight or a round-trip flight within the US. The capsules are packaged in blister packs to ensure safety, quality and freshness. The suggested retail price of US$19.95.
FlyRight Jet Lag Formula is available in several airport locations in the US, including Dallas Fort Worth (Buckaroo), Miami (Airport MD), Chicago O’Hare (Liberty Duty Free) and Sangster International in Montego Bay (Blue Mountain/Buccaneer).
Ambitious expansion plans in travel retail
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Aiming high: Ted Ray, the creator of FlyRight Jet Lag Formula, wants the product to be available in every major US airport within the next 12 months | |
The focus going forward is to expand distribution across travel retail both in the Americas and internationally, explained Ray.
“My goal is to be available in every major US airport within the next 12 months,” he enthused. “This may appear ambitious, but initial trials at airports have shown a strong demand for our product. Between the increased media attention and the positive reviews in business and travel publications, we’ve developed quite an avid following. Word is spreading quickly about the many benefits FlyRight Jet Lag Formula offers international travellers making it the perfect product for travel retail.”
As part of the global travel retail plan, Ray is also developing a training programme for shop staff to understand the advantages of taking FlyRight Jet Lag Formula so that they can advise travellers. Additionally, in-store promotional material is being developed, including improved counter-top displays with clear signage and usage advice.
In line with his plans to introduce FlyRight Jet Lag Formula to the inflight crew market, Ray is in negotiation with some key airlines for wide-scale crew trials.
“We have had a positive response to the idea of running crew trials and are in the process of finalising these. With such rigorous flying schedules, pilots and cabin crew are perfect customers for FlyRight,” said Ray.
About FlyRight
FlyRight Jet Lag Formula is a partner at American Express’s SkyGuide Executive Privilege Club, a premier subscription-based membership for business executives. The product is available at Dallas Fort Worth International Airport (Buckaroo), Miami International Airport (Airport MD), Chicago’s O’Hare International Airport (Liberty Duty Free), Sangster International Airport in Montego Bay, Jamaica (Liberty Duty Free) and Going In Style in Palo Alto and San Francisco. It is also available online at www.jetlagformula.com and at Amazon.com.
FlyRight Jet Lag Formula has been featured on Entertainment Tonight and was one of the gifts in the 2008 Entertainment Tonight/People Magazine Emmy Party celebrity gift bag given to Hollywood’s elite.
For details, contact: HEAD OFFICE SALES: Ted Ray, Founder, tel: +1 650 759 6101, e-mail: ted@jetlagformula.com; TRAVEL RETAIL SALES: David Tillman, tel: +1 914 235 4080, e-mail: dctillman@beauty2market.com Visit www.jetlagformula.com
MORE STORIES ON FLYRIGHT JET LAG FORMULA
Buckaroo gets a kick out of FlyRight herbal formula – 26/06/08
FlyRight Jet Lag Formula targets travel retail – 26/03/08
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