CHINA. Swedish beauty tech and wellbeing house Foreo has partnered with China Duty Free Group to launch its ‘Glow Up’ set in Hainan travel retail.
The set made its debut during the Chinese New Year holiday (1 February) at China Duty Free Group’s Haikou Mova Mall and Sanya International Duty Free Shopping Complex.
It is also available at CDFG’s stores at Sanya Phoenix Airport and Haikou Meilan International Airport and on CDFG’s ecommerce platforms.
The Glow Up set comprises the Luna Mini 3, Serum Serum, Serum and Micro Foam Cleanser. It is available is pearl pink and fuchsia colour ways. The set is also available in the Korean domestic market on ecommerce platforms Naver.com and SSG.com.
The Luna Mini 3 is the newest device in Foreo’s hero Luna series. It combines hypoallergenic silicone bristles and T-Sonic pulsations to gently cleanse the skin.
The Luna Mini 3 has been equipped with Glow Boost Mode which enables users to get clean, glowing skin in 30 seconds. It uses 8,000 T-Sonic pulsations per minute to remove 99.5% of dirt, oil, sweat and dead skin cells. It is supported by the ‘Find My Luna’ function on the Foreo app which helps users track down the device.
Foreo Global Travel Retail Director Gary Leong commented, “Our travel retail team painstakingly curates sets to ensure that our customers are getting the best products at the best prices. Being able to cater to different needs of customers, whether for themselves or their loved ones, is something Foreo prides itself on, and we hope this new set released just in time for Chinese New Year, will spark joy when gifting.”
Foreo’s annual Lunar New Year sets have historically performed well in China travel retail and have become a strong sales driver for the brand. Other sets include the Skincare Secret Collection, comprised of the UFO 90-second masking device and Power Activated Masks.
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
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