Swedish beauty tech and wellbeing house Foreo and sister anti-ageing brand FAQ hosted a surf event in Wanning, a popular beach destination and surf spot in Hainan that is also home to Wangfujing International Duty-Free Harbour City.
Foreo and FAQ teamed up with Loop Surf Salon to host the Foreo and FAQ x Loop Surf Beauty School. During the event, guests learned how to catch a wave and discover the many skincare benefits of Foreo and FAQ pre- and post-surf.
The Foreo and FAQ x Loop Surf Beauty School was hosted in Wanning, one of the best surfing locations in China.
Loop Surf Salon is one of Asia’s largest surf clubs, occupying over 5,000sq m in Riyue Bay, Wanning. The school also functions as a national surf training base.
Wangfujing International Duty-Free Harbour City’s inauguration in April was attended by The Moodie Davitt Report Founder & Chairman Martin Moodie. Click here for his two-part report.
The Foreo & FAQ x Loop Surf Beauty School brought eight KOLs, surf students and Wanning tourists together for a day of sun, sea and skincare. Together, the KOLs boast a joint 600,000 followers on Chinese social media platform Red. Among them were fashion and travel KOLs Xulaoshi, Joanna Li, and Black, alongside sports KOLs Le Billyboy, Akasa, Wensley and Lukina
After the surf lessons, guests were able to have a hands-on skincare experience at the Foreo & FAQ Seaside Beauty Class, where they used the Luna 4 Go for cleansing, UFO 2 for deep hydration and FAQ 201 for sun repair.
Foreo Global Travel Retail Director Gary Leong commented: “We are thrilled to be tapping into such a special customer base in partnership with Loop Surfing Salon, aligning with our mission to target niche customer groups for more grassroots penetration.
“Wanning is an important part of our expansion in Hainan, and by creating tailor-made activations curated to the interests of tourists and visitors, we can ensure long-term customer retention and increase brand awareness.”
Foreo and FAQ’s range of skincare devices can help nourish the skin after exposure to strong UV rays when surfing following the Swedish Beauty in 3 ½ steps routine.
With a focus on functionality and results, the routine takes a holistic and simple approach to beauty. The steps include a strategic cleansing routine, toning, masking and oral care using the Luna 4, Bear, UFO 2 and Issa 3 respectively. The three (and a half) Foreo devices all work together to create an even and glowing complexion and promote beauty from within.
This routine is finished with a post-sun treatment using FAQ 201. The FAQ 201 offers green light LED which specifically targets sun damage rejuvenates the skin, while lightening dark spots. 
