L’OCCITANE Travel Retail will showcase new fragrance and gifting innovations from Sol de Janeiro and L’Occitane en Provence at this year’s TFWA World Exhibition & Conference in Cannes (27 September – 1 October).
Sol de Janeiro’s Intense Perfume Mist collection will be a core focus. It offers up to ten hours of scent, comprising Cheirosa 62 Intense, Cheirosa 59 Intense, Cheirosa 91 Intense and Cheirosa 74 Intense.
As reported, Sol de Janeiro said the new Intense Perfume Mist format was developed to address demand for deeper, longer-lasting fragrances. All four fragrances are centred on a solar ambery accord.
According to the brand, one Cheirosa Perfume Mist is sold every second worldwide.
Sol de Janeiro will also preview Cheiroso 7 and Cheiroso 10, a pair of Cologne Mists for men scheduled for a January 2027 launch. The masculine fragrances use technology activated by body heat and movement to help neutralise unwanted odours and release scent throughout the day.
The launches build on Sol de Janeiro’s Make Life Cheirosa summer campaign, which ran across more than 50 airports and 600 travel retail doors worldwide through pop-ups, digital activity, gifting and in-store displays. The brand’s upcoming Holiday collection will also be presented in Cannes.
L’Occitane en Provence will preview the expansion of its Amande Sublime Mist collection ahead of its October travel retail launch.
Amande Pistache combines roasted pistachio, vanilla and cedarwood, while Amande Crème Brûlée brings together roasted almond, vanilla milk and caramel. They join the floral Amande Délice fragrance in a range designed for layering.
L’Occitane en Provence used NaturePrint technology to capture the character of roasted almonds and pistachios, drawing inspiration from Founder Olivier Baussan’s confectioneries in Haute-Provence.
L’Occitane en Provence will also present its Holiday collection as it marks the brand’s 50th anniversary.
L’OCCITANE Group Managing Director Global Travel Retail Evelyne Ly Wainer said, “The TFWA World Exhibition is an important moment for us to meet our partners and share the innovation and creativity driving our brands forward.
“This year, fragrance takes centre stage, from the extraordinary momentum of Sol de Janeiro and the evolution of its Cheirosa universe to exciting new sensorial experiences from L’Occitane en Provence. We are also looking further ahead, giving our partners an early glimpse of the innovations that will shape 2027.”
L’Occitane en Provence Global Travel Retail Brand Director Melanie Laroche added, “Our Amande Sublime Mist collection brings a new dimension to the Almond universe, with gourmand notes inspired by Haute-Provence and opportunities for fragrance layering.
“We look forward to introducing these new sensorial experiences to travellers alongside our Holiday collection in this special 50th anniversary year.”
L’OCCITANE Group Sol de Janeiro & Erborian Brand Director Global Travel Retail Mona L’Hostis commented, “Sol de Janeiro continues to connect with travellers through expressive, sensorial fragrance experiences.
“From the richer Intense Perfume Mists to our first preview of the Cheiroso Cologne Mist duo, we are delighted to share the next chapter of the brand’s fragrance story with our travel retail partners.” ✈
