ITALY. Diana de Silva Cosmétiques will be previewing the latest fragrance from Byblos at TFWA World Exhibition – Byblos Bamboo.
This masculine fragrance is being introduced to strengthen the Byblos offer and extend the range to a wider audience. The theme of bamboo has been taken to indicate a fragrance which is natural yet practical – aimed at the man who does not identify with pre-packaged fashion.
The bottle and box are along the same lines as the Byblos for Men fragrance – fresh, linear and modern – but inter-playing various shades of green rather than the original blue and orange.
The Byblos Bamboo product lines are based on the essential sizes likely to be required: edt 50ml splash, edt 100ml, after shave splash and a bath line. Launch will be March 2004 and the price range will be similar to Byblos for Men.
