FRAGRANCES: Diana de Silva adds a fresh touch with Byblos Bamboo – CANNES LAUNCH

ITALY. Diana de Silva Cosmétiques will be previewing the latest fragrance from Byblos at TFWA World Exhibition – Byblos Bamboo.

This masculine fragrance is being introduced to strengthen the Byblos offer and extend the range to a wider audience. The theme of bamboo has been taken to indicate a fragrance which is natural yet practical – aimed at the man who does not identify with pre-packaged fashion.

The bottle and box are along the same lines as the Byblos for Men fragrance – fresh, linear and modern – but inter-playing various shades of green rather than the original blue and orange.

The Byblos Bamboo product lines are based on the essential sizes likely to be required: edt 50ml splash, edt 100ml, after shave splash and a bath line. Launch will be March 2004 and the price range will be similar to Byblos for Men.

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