Genio targets travel retail channel via distribution deal with Noah’s Children

US. Entertainment and leisure conglomerate Genio Group has granted Noah’s Children the exclusive global travel retail distribution rights for all of Genio Cards’ collectible trading card product lines.

Genio CEO Shai Bar-Levi commented: “”The travel retail industry reaches an affluent and global, yet captive, group of consumers ranging from children to their parents and grandparents. This new distribution channel presents a very exciting opportunity for Genio as our products are ideally suited to people on the move. Further, the relationship continues our efforts to grow our retail availability to drive revenue and adds exposure for the Genio brand.”

Genio Group holds a worldwide license with Marvel Enterprises to manufacture and sell certain items built around Marvel Super Heroes, including Spider-Man and The Incredible Hulk. Specifically, it holds licenses to produce and distribute worldwide a trading card series based on the Mighty Beanz collectible characters. Domestically, the Genio Card collection is available in the US via Wal-Mart, K-Mart, and Toy-R-Us, among others.

Nevada-based distributor Noah’s Children has been involved in the travel retail industry for almost three decades. It works with many major retailers including DFS Group, Duty Free Americas and The Nuance Group.

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