The Family Brands Alliance has revealed the identity of its latest member at the TFWA World Exhibition in Cannes.
French super-premium gin brand G’Vine, owned by Maison Villevert, has joined drinks brands from Waldemar Behn, Pallini and Bache-Gabrielsen in a union designed to optimise logistics, marketing and service of their respective products in travel retail.
G’Vine is distilled from grapes and infused vine flowers and is rated among the world’s top super-premium gins. It has been ranked number three among the top ten brands in its segment (IWSR 2017).
Maison Villevert said G’Vine had doubled its volumes in the last five years and now sells in more than 40 countries.
The Family Brands Alliance was launched in Cannes last year by founding members Waldemar Behn (promoting Danzka vodka) and Pallini Limoncello. A third member was added earlier this year in the form of Bache-Gabrielsen Cognac.
G’Vine Founder and Master Distiller Jean-Sébastien Robicquet said that the Family Brands Alliance is the “perfect way” for his gin to introduce itself to the duty free world. “We at G’Vine Gin look forward to this partnership of singularly-owned producers of such fine crafted spirits. Working together will allow us to reinforce the presence of our unique products in this channel of the market and meet its needs.”
Waldemar Behn Export Director Philippe Biais welcomed G’Vine as a new partner: “G’Vine will definitely strengthen the existing portfolio of the alliance and greatly help us in our mission to even better serve the global duty free and travel retail market. Each member of the alliance brings a distinctly different spirit to the group, which together is creating a unique offer to travel retail.”
