William Grant & Sons will showcase a new Glenfiddich global travel retail exclusive (TREX) alongside its latest Hendrick’s innovation at the TFWA World Exhibition & Conference 2026 in Cannes (27 September – 1 October).
The spirits company will exhibit from its Golden Village stand (GO2), with malt whisky taking centre stage and a focus on high-aged and TREX expressions across its portfolio.
A key launch will be the second edition of the global TREX Glenfiddich 19 Year Old Limited Edition, created in partnership with the Aston Martin Formula 1 Team.
The release follows the first edition from the partnership and continues the collaboration between Glenfiddich and the Formula 1 team, centred on their respective credentials in innovation, heritage and craftsmanship.
The company will also place a strong emphasis on The Balvenie and other Glenfiddich products. The stand design takes inspiration from shop-in-shop concepts previously developed for the two brands and will be used to highlight their whisky-making credentials through tastings and engagement with visitors.
Hendrick’s Gin will have a prominent presence on the stand terrace, where William Grant & Sons will showcase the recently launched Another Hendrick’s expression.
The space will also offer a first preview of a new Hendrick’s activation platform scheduled to roll out in 2027.
Cocktails featuring Hendrick’s and Another Hendrick’s will be served on the terrace during the exhibition.
William Grant & Sons Global Travel Retail Brand Ambassador Ashvin Joshi will lead tastings throughout the week, focusing on the provenance, production and stories behind the company’s spirits portfolio.
The company will also host a daily cocktail hour beginning at 17:00 during the exhibition.
William Grant & Sons Regional Managing Director Global Travel Retail Rufus Parkinson said, “Global travel retail continues to be an important platform for introducing travellers to new experiences, while also offering an opportunity to deepen their connection with established brands.
“In Cannes, we look forward to showcasing a combination of premium craftsmanship, exclusive expressions and innovative brand experiences, while spending valuable time with our partners and customers and looking ahead to opportunities for the channel.” 
