UK. Media and entertainment group Global has expanded its digital Out of Home network at Manchester Airport with a new suite of premium advertising billboards across the newly transformed Terminal 2.
Designed to reach more than 32 million arriving and departing passengers annually, the new digital inventory gives brands enhanced opportunities to engage travellers throughout the terminal.
The roll-out aligns with Manchester Airport’s £1.3 billion (US$1.7 billion) T2 transformation, and includes a five-metre-wide 4K HD Sky Screen featuring full motion and dynamic capabilities, alongside 15 premium digital displays in a mix of small and large formats.
The expansion increases Global’s airport portfolio to 68 digital screens and 31 classic poster sites, including The Wonderwall, Europe’s largest airport advertising site.
Dubbed ‘The Gateway to the North’, Manchester Airport is the UK’s third-busiest airport and the largest outside London.
A ten-year modernisation programme has significantly expanded the hub’s capacity and service offering, responding to a changing traveller base.
Terminal 2 currently accommodates over 50 airlines and facilitates more than 75% of passenger traffic, with direct connections to over 200 long- and short-haul destinations worldwide.
As Manchester Airport’s exclusive advertising sales partner, Global enables brands to connect with travellers throughout the passenger journey, from check-in hall to departures and baggage reclaim.
Global Director of Partnerships for Transport & Business Development Nicole Guerretta said, “The expansion of Terminal 2, alongside a major investment in new digital screens across the space, creates a powerful opportunity for brands to connect with audiences at the moment their journey really begins.
“People arrive at the airport in a receptive, ready-to-spend mindset, open to what’s around them.
“Coupled with a fast-paced and engaging retail environment, and a mix of large-format, full-motion and 4K screens strategically placed throughout the terminal, brands can show up in that moment and be part of a passenger’s journey from check-in through to departures and back again when they return.”
Manchester Airport Chief Commercial Officer Stephen Turner added, “Here at Manchester Airport we’re proud to connect the North to the world and thanks to our ten-year, £1.3 billion investment programme, we’re now doing that via our ultra-modern, award-winning Terminal 2.
“That overhaul, alongside the ongoing project to improve and expand Terminal 3, doesn’t just benefit our passengers.
“It also benefits all the stakeholders operating around the airport, including advertisers, who are able to reach their audiences in an eye-catching way via Global’s state-of-the-art screens, including our enormous Wonderwall.”
Global’s airport advertising portfolio also includes London Gatwick, London Luton and London Stansted, East Midlands, Birmingham, Aberdeen, Glasgow, Southampton, London Southend, Prestwick and Guernsey. ✈
