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Godiva’s new Collection Truffes come in nine or 16-piece gift boxes |
Godiva is set to unveil its new Collection Truffes at the TFWA Asia Pacific exhibition in Singapore next week (stand number: L2).
With yearly in-store events and activities, shop-in-shops, boutiques and future promotions to include its Godiva Chocolate Café, the company said it intends to maintain its position as a leader in premium confectionery in the Asia Pacific region. It is determined to provide travellers with “unique experiences, combining chocolate and innovation”.
Collection Truffes, described as having a luxurious and premium look and feel, includes new recipes created by Godiva’s Chefs Chocolatier. The truffles are presented in a selection of nine or 16-piece gift boxes; the 12-piece Truffes Liqueurs assortment features five liquor-based recipes, while Truffes Premières, a one year limited edition gift box, is made with ingredients from specific origins.
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The Christmas Collection features bright red gift boxes for a festive feel |
Godiva will also unveil its Christmas Collection featuring bright red gift boxes. The range includes a 12-piece truffles box and a 20-piece chocolate gift box with a 22 carrés pouch of limited edition carrés in milk almond and dark raspberry. For younger chocolate fans Godiva has an advent calendar and a Christmas teddy bear accompanying its chocolates.
Godiva collections for 2014 will include two limited edition Chinese New Year gift boxes featuring the company logo of Lady Godiva on horseback on a background of gold and red. The 15-piece assortment gift box offers three recipes in white, milk and dark chocolate, with fruit and crunchy combinations, while a 48 carrés selection includes two exclusive recipes: milk hazelnut and dark strawberry.
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The 2014 limited edition Chinese New Year gift box featuring Lady Godiva on horseback |
