US confectionery powerhouse The Hershey Company is celebrating I Love Reese’s Day (18 May) with a vibrant makeover of The Moodie Davitt Report homepage, along with an elegantly curated treatment of our mobile website.
First established in 2010 after a grassroots petition garnered support from over 40,000 fans, I Love Reese’s Day has evolved into an annual celebration of the peanut butter and chocolate brand.
This year’s ‘Pack the Peanut Butter’ campaign for I Love Reese’s Day underscores Hershey’s commitment to amplifying the brand in travel retail through high-impact consumer and trade engagement.
As reported, The Hershey Company recently introduced Reese’s Oreo Cup to Americas travel retail, supported by a programme of high-visibility activations across key airports. The time-limited proposition aims to boost visibility, drive conversion and deliver incremental value.
In March, The Hershey Company highlighted its biscuit innovation with the Reese’s Dipped Animal Crackers at the IAADFS Summit of the Americas in Orlando, Florida. The launch reinforced Hershey’s continued expansion in the snacking category, following the travel retail debut of its Dipped Pretzels in 2023. ✈
