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Origins is a limited-edition assortment of origin chocolate from Uganda, Costa Rica, Venezuela and Ecuador |
Belgian chocolate brand Godiva Chocolatier has elevated its portfolio with exclusive new collections which will be showcased at the TFWA Asia Pacific exhibition in May (Stand number: H2).
The company will present the Origins limited-edition collection as well as new seasonal collections for Christmas and Chinese New Year.
Speaking about travel retail, Godiva said its Asia Pacific business had shown positive growth year-on-year. Together with the “rapid domestic development” in the region, especially in China, the company plans to continue reinforcing its leadership position in premium confectionery by product innovation, new shop/fixture design and innovative trade marketing programmes.
During 2012, Godiva will continue to roll out its new travel retail store concept worldwide including distinctive fixtures for boutiques and shop-in-shops.
The new design direction is described as a contemporary interpretation of the brand, “marrying European luxury with the Belgian heritage of Godiva”. The result is a clean and elegant with a warm look and feel, according to the firm.
Materials used in-store are “luxurious and rich with details inspired by the Art Nouveau style, strongly associated with Brussels, and combined with a modern twist”, it noted.
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This Christmas 2012 festive box design is inspired by creative paper craft art |
New products at 2012 TFWA Asia Pacific
Origins is described as a luxurious 16-piece chocolate box and a 48-piece carrés assortment, inviting chocolate connoisseurs to discover the taste of origin chocolate from Uganda, Costa Rica, Venezuela and Ecuador. The selection of four cocoa beans is said to offer a distinctive taste.
Venezuela Milk (43%) is described as a delicate, rich milk chocolate with strong hints of hazelnut vanilla and caramel from the Criollo and Trinitario beans. Costa Rica (38%) is a creamy milk chocolate combining a warm and subtle taste of roasted cocoa with accents of olive and wood from the Trinitario bean.
Ecuador (71%) is a dark chocolate with a delicate cocoa taste and soft floral and fruity nuances from the Forastero Nacional bean, while Uganda (80%) is a dark chocolate with an intense cocoa taste refined with earthy and smoky notes from the Forastero bean.
For Christmas 2012, Godiva offers a selection of gifts, ideal for Christmas or year-end celebrations, the company said. Its festive design, inspired by creative paper craft art, aims to reflect Godiva’s commitment to luxury and craftsmanship.
The boxes contain 20 chocolates or 12 truffles and seasonal creations. Also available is a “whimsical” Advent Calendar, as well as an elegant pouch of 22 carrés: Dark Mandarin and Milk Hazelnut.
To celebrate the Chinese Year of the Snake in 2013, Godiva introduces a duo of limited-edition gift boxes, presented in bright Chinese red, decorated with classic flowers and gold details. The gift box offers a selection of 15 chocolates including distinctive creations such as milk chocolate green tea jasmine and dark chocolate black smoked tea. The exclusive assortment of 48 carrés introduces two seasonal flavours: Milk Hazelnut and Dark Feuilletine.
For details, e-mail CS Lam, Travel Retail Regional Director, Asia Pacific at cs.lam@godiva.com; Bonnie Chung, Travel Retail International Area Manager, North Asia, at bonnie.chung@godiva.com; or Ryan Poon, Travel Retail International Area Manager, S.E. Asia & Oceanic, at ryan.poon@godiva.com
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