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The two gift packs aim to boost the brand’s gifting potential | |
Bacardi Global Travel Retail has unveiled two new luxury gift packs for Grey Goose super-premium vodka.
The new packs boost the quality of gifting in the vodka category, said the company, with “striking designs, luxurious materials and innovation”.
The two packs are: Night Vision, a decanter which illuminates the bottle and the limited edition Chiller.
“Our level of investment in gifting, in luxury merchandising and in our new global advertising campaign “˜Fly Beyond’, reflects our belief that we can grow the category value significantly,” said Bacardi Global Travel Retail Marketing Manager, Vodka Ian Rollason.
“We have huge ambitions for Grey Goose. Super-premium vodka is driving the growth of the category and with Grey Goose four times the size of its nearest competitor it makes sense that it should take a lead role.”
Night Vision is now exclusively available to purchase in travel retail. The decanter makes an impact by lighting up the bottle it is holding using LED lights hidden in its base. Night Vision is presented in a luxury gift box together with a magnum of the vodka. The Night Vision decanter is priced US$160.
The Grey Goose Chiller is a limited edition that keeps a one-litre bottle of the brand cool, so it is ready to serve. The Chiller contains a one-litre bottle and is priced at US$95.
