Gucci is celebrating the successful opening of a flagship Gucci Beauty store at the Hainan Tourism Duty Free Shopping Complex in downtown Sanya on Hainan island.
The store design, which conveys the House’s eclectic codes, is conceived to create a welcoming and relaxing atmosphere.
Described as “elegant yet playful”, the store’s black oak flooring contrasts with its hand-painted pale pink furniture and bevelled mirrored surfaces.
Exclusive upholstered armchairs offer visitors a seat in front of one of two vanity-style dressers, each featuring a mirror jewelled with lights.
The store, opened on 28 April, also offers an omnichannel customer experience, by integrating for the first time touchpoints such as an interactive table with educational product content and a mega interactive screen where clients can delve into the world of Gucci fragrances.
QR codes placed around the store and accessible via the interactive table add further to the unique omnichannel experience for clients, who can access one-of-a-kind Gucci games and apps.
The boutique environment invites clients to explore beauty in a contemporary way, featuring not only Gucci fragrances but also the acclaimed Gucci makeup collection, which is ideated under a manifesto of beauty written by Creative Director Alessandro Michele.
Clients can discover their perfect lipstick with Gucci Beauty’s different lipstick formulas at the lip bar or additionally, they can get a personalised look by a Gucci Beauty advisor at the makeup stations.
The House’s luxury perfumery line, The Alchemist’s Garden, is displayed at its own dedicated backwall in the store. Featuring nine eaux de parfums, four perfumed oils and three acque profumate, visitors can immerse themselves in the special scent story.
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