FRANCE. Guerlain has updated its Insolence feminine fragrance with a new version, called My Insolence. It too is fronted by the face of its predecessor, US actress Hilary Swank.
The original Insolence fragrance, launched in 2006, was described by the company as “young, irreverent, defiant and free”. The latest version is being positioned as softer and more delicate, “a secret oscillation between innocence and audacity.”
The reworked juice – created by Christophe Reynaud and Sylvaine Delacourte – features raspberry, a floral heart and a dry-down of patchouli, vanilla and Tonka bean.
The colour-scheme for the flacon and the outer packaging is rose pink and white. Complementing the fragrance is a Tender Body Lotion and Tender Shower Gel.
The launch of My Insolence is being supported by a new advertising visual (pictured): a pink-hued shot of Swank looking straight to camera, with her naked body concealed by the fragrance flacon.
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