Guylian has collaborated with Lagardére Travel Retail Belgium on a ‘Pick & Mix’ installation in The Candy Shop at Brussels Airport.
The promotion – the first of its kind for the Belgian chocolatier – showcases the brand’s popular chocolate Seahorses in the Guylian Temptations line. Six flavours are offered in the Pick & Mix format: Hazelnut Praline, Milk Truffle, Coffee, Caramel, Dark Praline and Crispy Biscuit.
The pre-security Candy Shop is accessible to both travellers and airport visitors, who can fill a tin with their own mix of individually wrapped Temptations.
Guylian Senior Channel Manager Travel Retail & Duty Free Sven Adriaenssens underlined the importance of the brand’s collaboration at Brussels Airport. “Guylian is well represented in travel retail and exports its products to more than 120 countries. The introduction of the Pick & Mix installation at Lagardére Travel Retail Belgium strengthens our presence in the channel.
“We are delighted to offer travellers and non-travellers a unique and personalised Guylian experience.”
Lagardére Travel Retail Belgium Business Unit Manager Davy Oddery and Consumer Goods Buyer Deborah Genot lead the company’s partnership with Guylian.
“We are incredibly excited about this exclusive display at the Candy Shop as it marks our longstanding partnership with Guylian and our shared ambition to inspire travellers during their journey,” Oddery said. 
