US. Independent duty free agency Haleybrooke International has entered into an agreement to represent Underberg, the all natural herbal digestive, for duty free in the US.
Haleybrooke International Founder and President Patrick Nilson stated: “I am very pleased to have reached an agreement with Martyn Bignell [Sales Director North America and Australasia] of Underberg to represent this unique product. Underberg is a blend of herbs from 43 countries with premium-quality alcohol, making it a perfectly natural herbal digestive. Underberg has been in the service of well-being worldwide since 1846.”
Haleybrooke International Vice President Roger Thompson added: “I am greatly impressed with the 20ml portion sized bottles wrapped in straw paper. They are convenient and practical and the five-bottle pack that is made just for travel retail will be very successful as an incremental sale at the checkout.”
Martyn Bignell commented: “I am looking forward to working with Haleybrooke International and their team as part of our increased focus on duty free. The duty free/travel retail channel is very important to us and we intend to expand our presence significantly in this growing market in the US.”
Haleybrooke International will also assume from Underberg the agency for the Asbach line of brandies from Germany. This line includes Asbach Uralt, one of the leading German spirit brands.
Haleybrooke International will be exhibiting at next month’s Duty Free Show of the Americas in Fort Lauderdale on 24-28 March at booth #2111 and also at the Marine Hotel Association Show, 23-25 April at booth #104. For more information contact Patrick Nilson at p.nilson@haleybrooke.com or Roger Thompson at r.thompson@haleybrooke.com.
Also see www.underberg.ch
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