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Accolade Wines brand Hardys is celebrating a major milestone this week with the line now being sold in over 100 countries worldwide, including new locations South Africa and Mexico.
The brand, which claims to be the biggest selling Australian wine brand in the UK, is now available in 54% of all wine drinking countries globally and sells over nine million cases a year.
Fifth generation Hardys family member William “˜Bill’ Hardy said: “This is a great achievement and outstanding endorsement of the hard work and talent of the Hardys team.
“We have recently undergone some packaging upgrades and launched a number of new products, so it’s been a busy 12 months. Reaching over 100 countries is testament to my great-great-grandfather’s vision and I am sure he would be very proud to reach a century.”
In 2013 Hardys celebrated 160 years of winemaking and recently launched the William Hardy range of wines – created to honour William Hardy himself. The range includes a Chardonnay, Shiraz and Cabernet Sauvignon.
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