Confectionery brand Haribo has expanded the Travel Parade range with a travel retail-exclusive multi-bag assortment (3 x 100g) presented in a reusable cotton gift bag. It is available across global travel retail, excluding China.
The Travel Parade gift pack is housed in a colourful, 100% cotton, Haribo-branded bag, positioned as both a sustainable and functional accessory. The reusable pouch can double as a passport holder or storage solution for small travel essentials.
To further elevate engagement, the set includes a complimentary memory card game for players of all ages.
The Haribo assortment features a travel-inspired theme with jelly candies shaped like aeroplanes, trains, ships, cars and campervans. The offering is vegetarian and available in six fruit flavours: strawberry, raspberry, orange, apple, lemon and pineapple.
The new format joins Haribo’s broader Travel Parade portfolio, developed with regional preferences in mind. The range spans multiple pack sizes (200g, 220g and 700g) and formats, including halal-certified options available in 300g and 450g variants.
Haribo Director Marketing and Trade Marketing Travel Retail Elia Fontana commented, “We are delighted to present the new Travel Parade gift bag edition as an exclusive to the global travel retail channel, particularly as we are showcasing it as part of our presence at this year’s IAADFS Summit of the Americas exhibition (28-31 March).
“This is the latest in our continuing stream of Haribo travel retail exclusives, which we see as an absolutely crucial, vital element in surprising and delighting the shopper, differentiating the offer and making our channel a ‘must visit’ on every journey.”
She added, “Looking forward to IAADFS, the Americas region remains a strong focus in our growth ambitions, and we are committed to building on the good progress we have made over the past twelve months.
“We are especially pleased to introduce Travel Parade in the US market, and this gifting item builds on the success of the candy tins and the very popular Goldbear Shape Box.
“Last year’s launch of Berry Clouds was a further boost in the US market, and we are delighted with the response from both shoppers and our retail partners, including feedback that it is already established as a leading seller. Berry Clouds was specifically developed in response to consumer feedback requesting softer, multi-layered textures – and actually won a Product of the Year USA Award in the non-chocolate candy category.
“We place a huge emphasis on data as our bedrock, including sharing with our industry partners, and our product innovation and new launches are always founded on solidly researching, identifying and addressing the consumer’s needs and preferences.”
Fontana concluded, “We look forward to sharing further success with those retail partners this year, including a strong commitment to the trusted Travel Parade range, and we have a number of further exciting travel retail exclusives planned for launch in the next few months.” ✈
