Heineken Global Duty Free has announced a number of key appointments, effective immediately.
Koos Vrijlandt, who previously managed Heineken’s European ferry sector, has been appointed as Global Account Manager. Based in Amsterdam, he will be responsible for growing the company’s cruise line business. Reporting to Vrijlandt are sales representatives Nick van Buuren and Alex Godinez, who are responsible for cruise lines in Europe and the wider Americas cruise line business, respectively.
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Left: Koos Vrijlandt. Right: Onno Huyghe | |
Onno Huyghe has joined the duty free team as Global Account Manager North West Europe and Ferries. Huyghe has worked for Heineken since 2008, his previous role was Area Export Manager for the Baltic States and Finland. Reporting to Huyghe are Andre Annick, Sales Representative for the Nordic Region, and Merel Tempelaars, Sales Representative for Western Europe.
Heineken Global Duty Free Manager Sean McNaughten commented: “I’m delighted that we have two such strong leaders in these critical sectors of our duty free business, where we have a unique opportunity to introduce new audiences to the Heineken brand and our wider portfolio of beer, ciders and craft beers.
“Having dedicated teams that are focused fully on the cruise lines and ferries allows us to work with customers and distributors to implement category driving solutions such as Brewlock One Way Keg, Monteith’s Craft Beer range and Amstel 0.0% alcohol beer.
“This enables us to create valuable connections with guests across multiple touch points and compelling volume selling opportunities in the increasingly sophisticated on-board shopping environment. Wherever the interaction is, a great on-board experience will inspire guests to buy our brands at home and we see cruise and ferries as an exciting and fast-developing shop window for our brands.”
