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The python-inspired Lash Queen Fatal Blacks |
FRANCE. Helena Rubinstein (the L’Oréal Group) has extended its Lash Queen Mascara collection with a new line called Fatal Blacks. It is rolling out this month into European and Asian travel retail markets.
The python-inspired new line is said to deliver “the ultimate eye-opening effect for fatal seduction”. The formula is said to lift lashes from the root, for maximum volume and suppleness, thanks to a Complexe Wax concentration and a Triple Coating System.
The curved “python” mascara brush aims to evoke the undulating slither of the snake. It features three sides: the inner curve allows maximum contact with lashes to instantly lift them up from the root; the longer lateral bristles act like a comb for perfect lash separation and optimal volumising; the slightly bevelled tip reaches even short, inner-corner lashes to open eyes up to the max.
Rubinstein has built on its reputation for jewel-like packaging with a half-snake/half-jewel-like sheath to house the Fatal Blacks line. The python theme is echoed with a metallic scales design.
Lash Queen Fatal Blacks is available in three shades: Magnetic Black, Hypnotic Brown and Captivating Bronze.
