Sparkling wines specialist Henkell Freixenet returns to the TFWA World Exhibition in Cannes next week (Blue Village F11) set on highlighting new and trending products from its Mionetto, Freixenet, Henkell and Segura Viudas brands.
Henkell Freixenet Global Export Senior Vice President Sandra Janetzki said: “We are delighted to be back exhibiting again in Cannes. While we know it won’t be as busy as usual, we wanted to show our support to the industry by returning to the TFWA World Exhibition as soon as possible.”
A new Mionetto Prosecco Rosé Prestige Collection, which underlines the brand’s Italian roots and traditions, will feature as Henkell Freixenet looks to develop Mionetto’s premium positioning in travel retail.
Launched in November 2020, the new Prosecco Rosé is a blend of Glera and Pinot Noir, in accordance with the production regulations surrounding Italy’s newly accredited pink fizz.
Segura Viudas is relaunched with a #Respecttheroots focus on the Cava house’s history but also emphasising innovation and sustainability.
According to Henkell Freixenet, the brand refresh underscores the value of the Penedes-based bodegas origins and highlights the quality of its vineyards and the grapes with which it creates its products. The company pointed out that the “nonconformist and creative character of the brand seeks to attract selective and curious consumers”.
The relaunch will also help to strengthen Segura Viudas in the premium and organic wine category featuring both the Brut and Brut Rosé. Brand flagship is the Segura Viudas Heredad, which is aged in the bottle for over 24 months and is presented in a stand-out bottle.
Henkell Freixenet Key Account Global Travel Retail Christian Witte said that TFWA World Exhibition provides an opportunity to showcase an extended sustainability offer. “We now have a wide range of organic and vegan certified sparkling wines from across different global brands and product categories,” he commented.
Henkell Freixenet will also target trending categories including Minis, Ready To Drink (RTD) and alcohol-free and noted increased interest in its range of sparkling wines in small and special formats, such as 200ml, 3 x 200ml or 5 x 200ml bottles.
Henkell Trocken, Freixenet Cordon Negro Brut and Mionetto Prosecco Orange are all available as piccolo and minis.
“We have seen strong sales from our special mini multi-packs available in three and five bottles, especially designed for the duty free customer looking for 1-litre purchases,” Witte said.
He noted growth from inflight partners, with Mionetto Prosecco DOC Treviso Brut (Prestige Collection) served on board Ryanair flights.
The minis theme continues with a marketing focus for travel retail across Henkell Freixenet’s RTD portfolio. The line-up includes a wide range of RTD’s across many categories such as Hard seltzer, wine and spirit-based cocktails and sparkling wines.
Henkell Freixenet will also feature alcohol-free products including Henkell Alcohol-free, Mionetto 0,0% and Freixenet 0,0% at Cannes.
