CHINA. Hainan Tourism Duty Free Shopping Complex’s (HTDF) first-year anniversary celebrations are in full swing, perfectly timed during the run-up to Chinese New Year on 1 February.
Located in the heart of Sanya City, HTDF opened officially on 30 December 2020 (click here for our review of the retailer’s first year highlights). As of December 2021, the shopping complex housed over 720 world-renowned brands covering 45 categories. HTDF said that 96% of its boutiques have opened and over 2.4 million customers were welcomed in year one.
The extensive brand range embraces numerous categories, including watches, jewellery, bags, fragrances & cosmetics, consumer technology, and imported wines & spirits.
Many renowned international brands have entered the offshore duty free market either for the first time or exclusively through HTDF including Tasaki, Etro, Hublot, Schaffrath, Gucci Beauty, Burberry cosmetics, Christian Louboutin cosmetics, Sensai and EST.
In December 2021, HTDF introduced an array of new brands including Chloé, Etro, Furla, Laox Select, Marni, Messika, Tory Burch, Chow Tai Fook across multiple categories.
HTDF told The Moodie Davitt Report that to provide consumers with more choices and a better shopping experience, it has focused constantly on introducing more internationally renowned brands according to market trends and consumer preferences. Simultaneously it has devoted attention to launching new, upcoming and hot international brands in order to expand the influence of Hainan duty free.
Improving service standards
HTDF said that it has placed a constant emphasis on improving operational management and service levels. In 2021, the company upgraded nearly 100 brand boutiques, and continuously improved staff service awareness and service quality by strengthening front-line sales staff training.
HTDF noted that it has always strictly implemented national and provincial requirements for pandemic prevention and control. This has been managed through the wearing of masks (staff and customers), temperature measurement, use of health scanning codes, and regular store cleaning throughout each day to provide customers with a safe and welcoming shopping environment.
In one of the most memorable promotions of 2021, HTDF successfully hosted a singing contest in October. This drew over 500 participants and attracted an online and offline audience running into the tens of thousands, helping to enrich Sanya nightlife and to stimulate the night economy.
Seeking new ways to expand and develop
In its next phase, HTDF said that it will explore the further development of duty free brands in Hainan by continuously strengthening cooperation with brand owners. The company is intent on boosting operational management and service quality and providing a range of supporting services to drive the duty free economy.
HTDF said that it is determined to improve the duty free shopping scene in Hainan. It plans to consistently offer a high-quality consumer experience, stimulate consumption, and boost confidence in the duty free market. All these measures are designed to make a bigger contribution to Hainan’s development as an international tourism consumption centre, the company told The Moodie Davitt Report.
Pictorial highlights of the new brands on offer
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