Until recently, this daily feature offered a regular snapshot of vibrant scenes, moments, launches and campaigns from the global aviation and travel retail sphere. More recently, as the COVID-19 crisis has escalated, those images have become few and far between. Today’s selection, however, shows that a kind of normality is swiftly returning in China.
Never has the sight of empty cartons on a shop floor been more welcome.
Courtesy of Foreo Global Travel Retail Director Gary Leong, we bring you these encouraging images from the CNSC downtown duty free store in Beijing on the first day of China’s five-day Golden Week holiday.
Leong reports on “the return of the shopper as hundreds flocked to the store”. The Swedish beauty-tech brand’s best-selling brushes – Luna 3, Luna Mini 3 and Luna Min 2 – were doing a roaring trade.
Foreo has counters in ten different CNSC locations across China including Beijing, Shanghai, Zhengzhou, Harbin, Hangzhou, Chongqing airport, Tianjing port, Nanjing, Dailan, and Jingland.
The brand claims that its popular Luna range — most notably the Luna 3, Luna Mini 3, and Luna Mini 2 — were some of the best-selling products on the first day of the Chinese labour holiday.
As reported in our new ‘Road to Recovery’ column, Foreo Global Travel Retail Director Gary Leong shared some photos from his recent visit to CNSC’s flagship store in Shanghai and noted that ‘retail confidence is back.’
In a statement the company said, “The COVID-19 outbreak has been particularly harsh on the travel retail industry. However, with the spreading of the virus slowing down, the industry is beginning to see some light at the end of a very dark tunnel, and Foreo looks forward to recovering positively in sales in the next upcoming months.”
As reported, CNSC (China National Service Corporation for Chinese Personnel Working Abroad) plans to open a near 1,800sq m, post-arrivals duty free store in Beijing FUN (北京坊) – an extraordinary two-phased commercial and cultural development just 100 metres away from Tiananmen Square and adjacent to the National Palace Museum, National Grand Theatre, National Museum and other renowned cultural institutions.
Footnote: Do you have photos or video you would like to share via one of The Moodie Davitt Report’s most popular features? Simply send them to Martin@MoodieDavittReport.com and Hannah@MoodieDavittReport.com. If you would like to sponsor this regular feature, ensuring year-round exposure for your brand, please contact Irene@MoodieDavittReport.com
Going strong on Globuy
As a lead business partner of The Moodie Davitt Report, Foreo’s story has also appeared in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |
