SOUTH KOREA. “We designed it… but emotionally we are still coming to terms with what we have created.” Those are the words of JHP Design CEO Steve Collis as he reflects on an amazing project completed for Samsung inside the La Galleria department store at Gwanggyo, a new town just south of Seoul.
It’s fair to say Collis’s words are not hyperbole when you take a look at these project images of ‘Samsung Infinity’. Spread over four levels and 4,000sq m, the ambitious installation expresses “everything that Samsung makes and imagines”.
London-headquartered retail design leader JHP has created a visually-stunning retail space which showcases the South Korean consumer technology giant’s systems and products from smartphones to electric cars, kitchens to personal environmental control, education technology to immersive cinema, and photography to digital fashion.
The centrepiece of this exciting Samsung experience is the 11.5 metre tall/3.8 metre diameter Infinity Tower (entrance pictured below), which was made using a suspended digital skin attached to a steel structure.
Leading the Samsung Infinity project were JHP Creative Director Raj Wilkinson and Interior Designer Carolina Comsa. What a buzz. In fact one befitting a Toy Story character of the same name, Buzz Lightyear. “To Infinity – and beyond.”
