Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
HONG KONG, CHINA. Today’s selection of images comes from Hong Kong International Airport (@hongkongairport), where a playful Easter programme is delighting travellers with interactive games, live performances and a paw-sitively charming installation.
A Moment to Purr, a giant interactive cat installation in Arrivals Hall A, is the heart of the campaign. Travellers can feed and interact with the colossal sleeping feline via a dedicated kiosk, triggering responsive, lifelike reactions in real time.
From 5-8 April, travellers were able to take photos of the over-sized cat and instantly print a paw-some personalised souvenir to bring home during the Easter holidays.
The installation is complemented by a series of timed Easter activations across Terminal 1.
Spring Serenade offered live harmonica and piano performances from 2-4 April, while Bunny Bounce: Easter Dance Delight featured themed dance performances and brought festive energy to the airport.
A Moment to Purr, unveiled on 3 April and running until 2 May, sits at the heart of a thoughtfully curated Easter programme, where meaningful interaction, performance and storytelling come together to delight travellers during the peak seasonal travel period. ✈
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