Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
Today’s images come from Copenhagen Airport, where French luxury house Chloé, whose fragrance licence is managed by Coty, is making a glittering statement with a celestial-themed Atelier des Fleurs animation.
The pop-up, running in partnership with Gebr. Heinemann, showcases the Cedrus, Rose Damascena and Jasminum Sambac scents.
The glittering animation space features a photo area, where travellers can take selfies in front of a crystalline background.
Visitors to the pop-up can embark on a guided scent discovery of Chloé’s Atelier des Fleurs collection, which offers scents that are designed to be layered like a bouquet.
In addition, travellers can shop an Atelier des Fleurs Discovery Set and receive a canvas Chloé pouch as a gift with purchase.
Coty’s recent Q2 and first half FY2024 results showed strong momentum across key fragrance launches including Boss Bottled Elixir, Gucci Flora Gorgeous Magnolia, and additions to the Chloé Atelier des Fleurs collection, driving each of its top seven fragrance brands to grow at a double-digit percentage in the first half.
The animation is one of many running at Copenhagen Airport. Describing the strategy of the Copenhagen store, Gebr. Heinemann Copenhagen Managing Director Katrin Bamler said: “Our objective is to put travellers at the centre of everything that we do. The execution of this varies across different brands and categories.
“We like to view our event spaces as different islands,” she added. “We have the Experience Space, but we also have a Danish beauty island, as well as regularly changing event areas for the different categories where we currently have a bar experience with Jägermeister and a special Chloé Atelier des Fleur event space focusing on fragrances – and all this comes together to meet as many consumer needs as possible.”
The animation’s rich retail design brings Chloé’s elegant yet bohemian brand voice to life and successfully leverages the growing popularity of the Atelier des Fleurs franchise. It is also an excellent example of how Gebr. Heinemann is ‘Turning travel time into valuable time’ by delivering experiences that are both fun and memorable. ✈
